Casio is a company with a rich history. Since its establishment in 1946, the Japanese company has gone ahead to produce numerous 'firsts' in the world of watches, most notable of these being the world's first electronic wrist watch in 1974, first watch with in-built GPS sensor in 1999, first wristwatch with digital camera in 2000, and the world's thinnest solar-powered chronograph watch in 2007. Clearly no mean feat for any company. This short list of pioneer watch projects isn't all there is to Casio. The company has many dozens of innovative watches, some going for very affordable rates, and all with multiple design variations that make finding individuality in a Casio watch possible.

Casio watches are built to last. This is the core intention of the manufacturer, a vision they had right from the beginning of their design and production work, and which the company continues to abide by even all these years later. From the choice of materials used to make Casio watches to the skill and level of expertise maintained throughout the manufacturing process, Casio employs the highest level of expertise to come up with high value multifunction watches that are ripe for use across various disciplines. Casio quartz watches, which come with both analog and LCD settings, are built based on these core qualities. They remain some of the best selling models of all Casio watches.

One of the most popular lines from Casio is G-Shock, a specially built collection of watches that are both shock resistant and up to 200m water resistant. These watches come with additional features like 12/24 hour time formats, 48-city world time programming, multi function alarms, and backlight with afterglow for enhanced visibility in low-light conditions. G-Shock watches come in many variations for both men and women. Casio also manufactures unisex classic, dress and sports watches that can be strapped in to any occasion, formal or casual. Like all other Casio timepieces, these too come loaded with multiple features such as LED super illuminator, water resistance (to varying depths depending on model), anti reverse rotating bezel, databank capability, altimeter, barometer, thermometer, lap memory, world time, multiple daily alarms, 3-hand analog setting, and up to 10-years guarantee on the battery.

Among popular men's Casio watch collections is Edifice, a watch finely tuned for speed, accuracy and intelligence. This collection comes with attractive features like neon illuminators, a mobile link function, chronograph function, water resistance, and lap memory among others. For the sporty, Pro Trek is a perfect accompaniment, delivering speed, precision and convenience. This line comes with very practical add-ons like low temperature resistance, barometric pressure alarm, LED illumination, solar power capacity, a triple sensor comprising altimeter/barometer, thermometer and compass, multi band atomic time keeping, water resistance, and sunrise and sunset data, among others. Casio Databank and Wave Ceptor are designed for the man who loves efficiency. Coupled with features like databank capacity of up to 25-30 pages, 13 language display, 9-digit calculator, and water resistance, these watches are perfect for anyone who likes experiencing function and style in one package.

Know efficiency the Casio way with any of their well designed watches. These durable Casio watches are built to last and offer function in a high level of efficiency.